What is your brand doing to listen to your customers? Listening doesn’t mean doing random sample survey of customers. Sure those are good, but are you really listening?
As the economy takes its roller coaster ride, brands have to find a way to ride it out. How are they going to do that? Listen to [...]
I’ve been recently fascinated by TV shows using interactive strategies. For the past few years the studios have been experimenting with extending the shows online. One of the best examples was Heroes, and how they made the plot extend well beyond the broadcast TV show.
Recently there was a Food Network show called Ask Aida. The [...]
Recently I was interviewed for a story that was posted on The Firm Voice, which is a site from The Council of Public Relation Firms. The story was about how PR firms use their company websites.
Shockingly I was quoted a fair amount. On top of that my ugly mug showed up as the main pic [...]
