Brainstorms are key to the creative process. The problem is that they can also put a huge fat creativity block on your process if you aren’t careful. I wanted to share some ideas on having a better brainstorming session.
A brainstorm can be just a one person party, but I’ve found that the best ideas just [...]
What is your brand doing to listen to your customers? Listening doesn’t mean doing random sample survey of customers. Sure those are good, but are you really listening?
As the economy takes its roller coaster ride, brands have to find a way to ride it out. How are they going to do that? Listen to [...]
I just read an interesting article on how agencies differentiate themselves. The main message of the article was that all agencies do the same dog and pony show when talking to potential clients. Couldn’t agree more with that point. It begs the question how do clients really choose their agency?
The article was spot on [...]
