BreakAway Digital

I’ve been recently fascinated by TV shows using interactive strategies. For the past few years the studios have been experimenting with extending the shows online. One of the best examples was Heroes, and how they made the plot extend well beyond the broadcast TV show.

Recently there was a Food Network show called Ask Aida. The show definitely has some promise. I love watching the Food Network. I consider my self a decent cook and novice foodie. So I find myself watching Food Network a lot. The premise of the show is that readers submit photos, video and text questions to Aida. It’s a lot more practical than most of the shows. I find it interesting that shows are having user generated content to drive the show. It makes for a very interesting format. This is key to keeping it relevant to the viewers.

The concept also can avoid the content from missing its mark because they are opening a dialogue with it’s viewers. I think it’s just a great concept.

It makes me wonder if we will see more shows like this one? I’m not sure about you but I have gotten really bored with reality TV. I know this isn’t the first time that this format has been used but it certainly has been made easier with more people having access to upload video/photos to the web. I doubt that our crappy reality TV shows will go away. I just wonder how many shows will intergrate this into their shows?